Summary

A more efficient, more effective MGA

Honeycomb Insurance is a technology-first MGA that puts a premium on ease of use for agents. It sends policy information through Ivans Download directly into agents’ management systems, and agents have responded overwhelmingly well, confirming the fit for a self-described “bleeding edge Insurtech.” Compared to a control group, connected agencies show 30% higher policy retention, along with more submissions and fewer service tickets downstream.

Honeycomb also uses agency-level market data from Marketing Insights to target new appointments. Quantifying each agency’s potential gave the team a new internal KPI: addressable book of business size. Adding that lens to targeting and qualification more than doubled the revenue new agencies generate in their first 90 days.