Skip to content
Support Jobs

Applied Systems acquires Cytora to extend AI capabilities across the digital roundtrip of insurance. Read more

For distribution leaders

Grow with the agencies you have and appoint the ones you want

Put your appetite in front of agents right where they place business. You’ll gain more visibility, build stronger connections and create more opportunities to grow premium together.

What the independent agency channel produces when you’re connected to it

Agencies want to work with partners that are easiest to do business with.

  • >50%

    Premium from connected agencies

    At one wholesale broker, agencies taking policy download wrote most of its business.

  • 3–4x

    Revenue per appointed agency

    One MGA ranked agencies by addressable book, and the top group returned three to four times more revenue.

  • 76%

    Agents choosing on experience

    Agents told the 2026 Connectivity Survey that digital submission and servicing experience matters more than commission.

What a connected channel runs on

Agencies put care into finding the right market for every risk. Make it easy for them to see where your appetite fits, so they can bring more of the right opportunities your way.

Agency production data shows which agencies to appoint next

The agencies writing the business you want are identified before a rep has ever called on them.

Explore

Publish your appetite where agents are selecting markets

Agents see what you write while they're placing a risk, so more of the business you want arrives.

Explore

Rate inside the workflows your agencies already use

Give your agencies an easier path from submission to quote. When a submission arrives already structured from any connected rater, AMS or email, you quote more than ever.

Explore

Quote the renewal before remarketing starts

You can quote renewals sitting in an agency’s book before anyone asks you to compete for them.

Explore

What distribution leaders report

At Markel, we are committed to giving brokers and clients enhanced service levels and Cytora will enable us to create capacity to effectively grow our scale in our key sectors and enable our underwriters to provide further enhanced service to customers and brokers.

Neil Galjaard
Neil Galjaard Managing Director Markel

The visibility into a distribution partner’s full renewal portfolio combined with our data, analytics and product breadth gives us a meaningful competitive advantage in putting it to work.

Greg Toczydlowski
Greg Toczydlowski EVP and President of Business Insurance Travelers

Frequently asked about carrier distribution

Carrier distribution teams reach and grow independent agency business by publishing appetite into the systems agents already work in, then using agency-level production data to decide which agencies to appoint next.

Reach comes first. Production data then tells you which of those relationships is worth more of your investment.

Appetite data is how agents find you: they search for a risk and see whether you write it. Agency data runs the other way, showing which agencies write the business you want and where they place it today.

One brings submissions in. The other tells you where to go looking.

Start from how much of an agency’s book you could write, which is a different question from how large the agency is. One MGA turned that into an addressable-book measure and ranked every unappointed agency against it.

The same measure showed which existing partners were underperforming, so the ranking worked in both directions.

No, though it changes what your reps spend their time on. When appetite lives in one place and reaches agents inside their own systems, territory managers stop being the source of product education.

That time goes back to selling and to the agency relationships a rep is there to build.

More on claims connectivity

Grow the channel you have

Start with the appetite you publish today, and add the agencies your production data points you toward.

Explore the platform