Understanding Millennial & Gen Z Insurance Buying Behaviors

The face of the insurance customer is changing. Today’s insurance customers are millennial and Generation Z adults between the ages of 18 and 38, who have trillions of dollars in purchasing power. In “The Next Generations & Insurance” survey report, Applied partnered with ORC International to conduct a survey on what millennials and Gen Z adults are looking for in their insurance providers.

Read this report for insight into the insurance buying behaviors and preferences of these two generations.

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